Developing a Mission Statement
There is a lot of confusion about mission and vision and differentiating them can be confusing. One of the first things wetalk to clients about is why are you doing this and what is your ultimate goal....
View ArticleAdvisors and Consultants
Advisors and Consultants Words mean different things to different people which is why it is important to get to the definitions. The Chinese were correct when they said that wisdom is in the...
View ArticleThe 4 Stages of Maturity for a Business
I originally heard about this concept at a Ran One advisory seminar a year ago. The specific stages made the most sense to me as I was looking back on how I had grown my own business but we can all...
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What we do
Strategy…where it starts Strategy is not just focusing on what to do; it is also focusing on what not to do. Whether we’re building a website, creating a new set of sales materials or developing an...
View ArticleContent Marketing Explained
Content marketing is a way of using written content and media to attract and maintain customers. It’s a method that’s been around for well over a hundred years (since they started putting recipes on...
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What You Need to Know About Google’s HTTPS Security Rollout
We know that there’s a lot of noise in the world. We understand that your website may be functioning well, even with excellence in its current condition. But we also want you to be aware of the changes...
View ArticleThe Problem with Security and Digital Marketing and what your Marketer Needs...
Efficiency is important. It’s important to you, it’s important to us. We love it when client interactions and jobs go smoothly and we’re able to work through a task list or web design in record time....
View ArticleYour Digital Success in 2018: What You Need to Know
The digital universe is an ever-changing one. New developments are imminent, constant, fill-in-the-blank with more synonyms that mean: they’re always happening. How does this affect you, your company,...
View ArticleAudience Engagement, Digital Marketing, and Why You Need to Get on Board
We wanna be where the people are. And the people are on the internet. We’re all well aware of our reliance on digital space and how our culture is consumed with it, so in order for our businesses to...
View ArticleThe Rise of Cybercrime and How to Combat the Hackers
Your website is at a higher risk for infiltration than ever before. Why? Why are we seeing an uptick in hacked sites, stolen information, and failing firewalls? The quick answer is this: supply and...
View ArticleWhat Should be on Your Daily SEO Checklist (And Why You Should Have One)
The siren song of your SEO can’t be understated: make it tantalizing, beautiful, melodic, hypnotizing…and follow the rules of the road. It’s more math than art, but the mathematician would argue his...
View ArticleHow the Facebook Pixel Can Increase Your Engagement and Drive Sales
If your business is alive and well, it’s likely got a Facebook presence. If it has a Facebook presence, you probably know about Facebook ads and how powerful they are (there’s no larger audience, after...
View ArticleKeep People Engaged with Smart Web Design
Websites are a big deal. Since the internet is a huge source of commerce, marketing, and human interaction, it’s not an option anymore for your business to have a digital presence. It’s the fine-tuning...
View ArticleHere are the Top Five Reasons People Abandon Websites (and How to Fix the Issue)
You want people to hang out on your website. To peruse your wares and get a feel for the climate and atmosphere of your company. You worked hard to establish good vibes in your company and the goal is...
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Results: Fast? Cheap? Great? Let’s explore (and learn why you can’t have it...
You get to pick two of these three options for your service: Fast, Cheap, or Great. What are you going to choose? What matters to you? Wouldn’t it be amazing to find a service (any service) that gave...
View ArticleReady to Refresh Your Website? Learn About Blindspot Development (Plus: Theme...
We’ve had something in the works for some time now to make your site redesign or build process wonderfully simplified (and our jobs easier!). Clarity is something we’re constantly striving to implement...
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Stay Relevant: Don’t Let Google Flag Your Site as Insecure (The HTTPS Saga...
Truth be told, this has been a long time coming. We’ve seen warnings, incentives, and hundreds of thousands of websites migrating over to HTTPS instead of HTTP since Google first announced they’d be...
View ArticleChanges to Your Facebook Business Page and What You Should Know
You might have noticed some recent changes to your Facebook business page over the summer. Or maybe not. Either way, Facebook has been experimenting with a new business page layout, and they’ve finally...
View ArticleAre You An Evangelist?
Are you an Evangelist? If you own a company, you absolutely have to be! Here are four ways you can increase brand recognition for your business. 1. Use Social Media Whenever you publish a new blog...
View ArticleBlogging – Why Do It?
There’s been a lot of talk in the digital marketing world recently about the relevancy of blogs. Does blogging still matter? Can it really help social media marketing? Do blogs still contribute to...
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